
Leading the way
Our annual beer reports are out now! They’re the perfect guides to help pub managers and supermarkets know what beers to stock for the year ahead.
Our annual beer reports are out now! They’re the perfect guides to help pub managers and supermarkets know what beers to stock for the year ahead.
We commissioned market research company Eureka! to ask 4,000 drinkers all about their buying habits, and what they really want to see on the bar or stocked on supermarket shelves.
Now we’ve analysed all of the data and pulled it together into two reports, one for our Off Trade customers and the other for On Trade. These reports provide our customers with expert knowledge and recommendations to help them tap into trends and sell more beer.
So what are this year’s findings? Here are our top takeaways:
Click here to read the full Off Trade report and here for the On Trade one.