Bee-utiful design

We’re excited to reveal Brakspear’s brand new look!

Brewed at our Wychwood Brewery since 2002, Brakspear is steeped in Oxfordshire heritage. The new look takes inspiration from textile designer and poet William Morris, who graduated from Oxford University, and lived and worked at the nearby Kelmscott Manor. It’s fresh and modern, but has an all-important nod to the brand’s heritage, featuring the famous Brakspear bumblebee at the centre.

As part of the rebrand, Brakspear Bitter has been renamed ‘Gravity’, to champion the unique double drop brewing system that’s been used since 1779. After 16 hours fermenting, the beer flows naturally from vessels in the roof eves to wooden fermenters below for a second fermentation. We’re one of the very few brewers still using this traditional method!

The refresh launched earlier this month with special ‘Brakspear Day’ celebrations at stockists up and down the country. And, we’ll be showcasing the brand new look at this year’s Countryfile Live (1-4 August at Blenheim Palace). As an official sponsor, we’ll be serving our beers and selling heaps of merchandise to more than 100,000 visitors across the weekend.


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