Mix it up

We’re spicing up our soft drinks this festive season to meet the growing alcohol-free trend. Here’s how we’re setting taste buds tingling with our mocktails and no-alcohol beers.

You might have heard CEO Ralph mention the growing trend for no-alcohol and low-sugar options in our recent financial results. In our wet-led pubs, we saw 182% growth in low and non-alcohol beers and 65% growth in low-sugar soft drinks – that’s huge!

It’s a huge trend that’s set to stay (check out more research here) and we’ve got just the thing to tickle those taste buds over the festive season…

Mocktails – all the elegance and flavour, but alcohol free!

  • Virgin Cosmo – a blend of cranberry juice and lime with sparkling ginger ale
  • Virgin Mary – Big Tom Spiced Tomato juice with a secret mix of spices, lemon juice and Worcestershire sauce, served over long ice

Soft drinks – delicious, sparkling drinks with bags of flavour!

  • J20 Glitter Berrya festive blend of grape, cherry and winter spices, infused with edible gold glitter (we sold 81,000 bottles last year!)
  • Frobisher’s Bumbleberry – a scrumptious blend of strawberry, raspberry, blackberry and blackcurrant (tip: it’s great over ice or served long with soda)
  • Firefly Peach and Green Tea – a perfect, peachy pick-me-up, positively enlivened with green teaand kola nut

Alcohol-free beers – all of the taste but none of the booze!

  • Warsteiner Fresh – a German brewed lager with the alcohol removed at the end of the process, leaving just the full fresh flavour.
  • Erdinger Alkoholfrei – a beer brewed under the strict Bavarian Purity Law, which means it is made from only high quality, natural ingredients.

Head of Drinks Category Management Mark said: “We’ve got a great range of drinks to suit all our customers, including people looking to reduce alcohol or sugar intake.”

Looking to reduce your alcohol intake over Christmas? Check out for Drinkaware’s alcohol free days campaign to see how it could help you.


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