It’s time to celebrate Oktoberfest! Get the lowdown from Prince Luitpold, CEO of licensed brand Kaltenberg, on how to host the best event (he should know – Oktoberfest was the brainwave of one of his ancestors!).

The first Oktoberfest, held in 1810, was a wedding party for the King of Bavaria (Prince Luitpold’s ancestor). At the time, Bavaria had just gained land and it was proving difficult to get everyone feeling as one. The wedding celebration was the perfect occasion to bring people together.

It became an annual, national party, with horse racing, an agricultural fair and a shooting contest. Over the years, the beer tents opened, and more people joined to eat and drink. Today, the Munich Oktoberfest attracts around 6.5 million guests and is the world’s biggest beer festival.

Prince Luitpold said: “We hold a celebration at the brewery at the same time ever year. It’s accessible for everyone completely relaxed – that’s the fun of it!”

Planning your own Octoberfest extravaganza? The Prince says it’s all about good music, good food and good beer. Here are some more of his top tips:

  • Make sure there’s space where people can sit together (long benches work really well).
  • You need good music – think classic Bavarian brass to start with, followed by hits from the 60s and 70s (played by a brass band, of course!).
  • It’s all about the steins of beer! There’s a great Bavarian song called ‘1, 2, 3, Drink!’ which keeps beer on everyone’s mind.
  • If you stock Kaltenberg in your pub, ask for help with advising, décor and glasses.

Events to look out for…

Erdinger’s Oktoberfest is now in full-swing. For a whole month there’ll be traditional German food, beer and plenty of fun at London’s Queen Elizabeth Olympic Park. Click here to find out more and get involved.

Our TOAST pubs have also been hosting their very own Oktoberfest celebrations. Take a look at some of our fave pics below – and make sure you send your highlights to us at


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