Erdinger’s Oktoberfest opens this weekend for a whole month of traditional German food, beer and fun at London’s Queen Elizabeth Olympic Park.

Erdinger – one of our licensed beer brands – has been brewed in Germany for over 130 years and is currently the no.1 wheat beer in the world! Quality is key for this Bavarian beer and it’s hard to argue with the outstanding flavour.

With tradition, fun and a cosmopolitan way of life at the heart of the brand, a month long Oktoberfest is the perfect celebration. And, you won’t find a more traditional Oktoberfest than this! Think live bands direct from Munich, authentic German dishes (including Bratwurst, sauerkraut and apple strudel!), fun fair rides, souvenires, Erdinger on draught, and German waiters carrying ten beer steins at a time.

Erdinger’s special beer tent holds more than 3,000 people and the atmosphere is electric with lots of singing and dancing. Check out the full programme of live music here. And, just like in Bavaria, there’s a huge beer garden with riverside views, too.

Hit play below to watch the highlights from last year’s celebration. The festival runs from 27-28 October and you can buy your tickets here.

To find out more about our world brands, check out the next edition of The Place magazine (landing at your site in October). And, look out for how to enter our special Mediterranean-themed comp, courtesy of Estrella!



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