Your go-to guide for drinks
Our annual On and Off Trade reports were released last week. They’re the perfect guides for pub and club managers and supermarket buyers.
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We asked 4,000 drinkers all about their buying habits and what they really want to see on the bar. Here are our top takeaways:
- The perfect range means having an amber, gold, dark and IPA beer on the bar.
- Customers want to see well-known national brands they can trust.
- Low and no-alcohol drinks will continue to be a top trend. Customers are on the hunt for low-alcohol and low-calorie alternatives without having to compromise on taste.
- Pubs and bars should tap into the ‘weekend millionaire’ – in other words, the customer who seeks better experience for their money and is willing to spend more for high-quality, premium drinks.
- Customers may be buying less but they are buying better quality.
- It’s all about breadth not depth on the bar, so make sure there’s a world lager, a premium option and a classic one, too.
To make the reports easier to digest, Thom Winter, On Trade Category Manager, gives the key messages in a series of bitesize videos – click here to watch the full series.
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