Much more than a landlord

We believe it takes much more than your average landlord to run a thriving pub business. That’s why we’re so excited about our new recruitment campaign...

It’s a competitive market out there. So, in the same way we need to stand out to our customers, we need to wow potential partners too – people who have that something extra special (you know, that ‘je ne sais quoi’!) and dream about running their own business. But it can be tricky tracking them down.

We know that no two people are the same. Some want to be at the heart of their community; others love to network; and some want a job that’s family friendly. That’s why this national campaign – called ‘More than a landlord’ – focuses on the lifestyle benefits of being a landlord, to attract the right people with the right skills to the right pubs. It really brings to life the ways people can make running a pub work for them.

The campaign is made up of a whole host of ads – from videos and social media posts, to information packs, handouts and posters. Keep an eye out for them and get sharing! And there’s even a brand new website too. So, if you’re bursting with curiosity and want to check it out for yourself, visit to find out more.


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