Our IT team has won a Highly Commended award for Digital Project of the Year for its brand new SentiFeed tool.

Our IT team is proud to display a new award, having won Highly Commended in the ‘Digital Project of the Year’ category at this year’s Real IT Awards.

The award was for our new ‘SentiFeed’ tool – a clever way of consolidating all customer feedback. It’ll help our pub managers to monitor and respond to all of the different ways that customers now talk about their pub experiences via surveys, social media, complaints and face-to-face.

Using advanced analytics and sentiment analysis, SentiFeed allows us to get to know our customers’ opinions, so we can analyse and understand what’s going right and improve the things that aren’t working so well. All in all, it’s a great tool to help deliver fantastic experiences and a well-deserved win.


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