Honest Graft hits supermarkets

We’ve launched a brand new beer, brewed on behalf of supermarket giant Asda. You can now find it in 300 stores across the country.

Honest Graft is a range of brews for honest, hardworking people to reward themselves with at the end of a long day.

The buying team at Asda chose to work with us because we’re the best in the business – and they gave us complete freedom to come up with the recipe, as well as the name and label design which we partnered with creative agency Vital on.

The buyers instantly fell in love with Honest Graft because it speaks straight to their customers and stands out on the shelf.

Josie, Account Manager, said: “We’re so happy with the finished product. The industrial images and vintage colours make it feel like a craft beer, but it’s really accessible and appeals to a mass market.”

You’ll find an amber beer, a golden ale, a porter stout and a traditional IPA in around 300 Asda stores across the country. Give it a try and let us know what you think!

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