A Lidl more to celebrate

It’s been three years since we started supplying Lidl’s European supermarkets, and each time we’ve smashed our total orders for the year.

When we started exporting with Lidl in 2017, we sold 63,000 cases. Since then, we’ve almost trebled the number of cases making their way to stores on the continent.

This year alone, we’ll be shipping 460,000 to be sold in over 25 countries, including Germany where we’ll also be supplying Lidl’s ‘own label’ beer.

The fantastic growth is down to our Export team’s expertise in production, repack, operations and account management.

It also builds on the awesome work our Off-Trade and Repack teams have done to make our beers a success in Lidl’s UK stores. For the past three years we’ve been the preferred supplier for key promotional events, including the ‘British and Irish’, ‘Great British’ and ‘International’ kitchen weeks.

Huge well done to everyone involved and keep up the great work!

0

STORY TAGS

Have your say

Leave a Reply

Your email address will not be published. Required fields are marked *