Top volumes!

Estrella Damm has been ranked number one ‘fastest growing challenger brand’ in The Grocer’s Top Products Report, with volumes up an extra 69 million litres!

The Grocer is an industry-leading weekly magazine covering brands and goods in the Fast Moving Consumer Goods sector (FMCG). The Top Products Report is a must-have reference tool for anyone stocking and selling food and drinks brands and it ranks the top products in 48 different categories.

This year, alcohol brands dominate the ‘fastest growing products’ report. The winners indicate the nation’s changing drinking habits and Mediterranean beers are definitely in!

Over the last year, sales soared for Estrella. Not only is value up 86.5% to £49.9m, but we shifted 89.3% more volume – equating to an extra 69 million litres. This puts Estrella number one in the top five Fastest Challenger Brands in Alcohol, beating off tough competition from the likes of Heineken and AB InBev.

Click here to find out more about the report.

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