Hot to stock 2019!

Three of our best-selling beer brands – Wainwright, Pedigree and Shipyard – and world beer Erdinger Alcoholfrei have been recognised by The Morning Advertiser.

The Morning Advertiser’s Drinks List ‘Top Brands to Stock for 2019’ reveals the top trends across the industry and names the top brands to stock from across the UK, including soft drinks, wines and spirits, lagers and craft ales.

Wainwright was ranked 6th and Pedigree 7th in the cask ale category, and Shipyard American Pale Ale took 4th spot for craft beer. These rankings are based on the sales performance in volume and sales value of our beers.

Making a real splash this year in the no and low-alcohol beer category, Erdinger Alcoholfrei took fourth place with volume sales of 2,522 HL. The popularity of this quality Bavarian beer just shows that the trend for alcohol-free options continues to grow.

It’s a really competitive market, so to see our beers featured for the third year in a row is a huge achievement and demonstrates our real pulling power!

Chris Keating, Director of Marketing, said: “To have our brands featured again re-emphasises the relevance of our beers in today’s market. These beers are part of a great portfolio that cements our position as the UK’s premium cask ale brewer.”

Find out more about the list here and help us celebrate by sharing the news with family, friends and customers 🙂

Cheers to that!

FAST FACTS

  • Shipyard brings the taste of the US to the UK with a fruity, citrus hop flavour and a gooseberry and pine aroma. We’ve been collaborating with Shipyard since 2007 and launched the first permanent beer, Shipyard American Pale Ale, in 2013. It now has volume sales of more than 34,710HL – that’s a massive 7,000HL more than last year!
  • Amber ales, like Pedigree, are the most popular cask ales. Pedigree is a firm favourite of many beer lovers and uses traditional ingredients including biscuit malt and spicy hops. Volume sales hit 46,037HL this year.
  • Wainwright was inspired by fell walker and author Alfred Wainwright, and has since become a staple on the bar with total volume sales in excess of 47,833HL. Its sweet notes and citrus aroma are known for creating a delicious and refreshing taste – perfect for the adventurers out there!
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