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Estrella’s ‘La Vida Nuestra’ adverts reached over 41 million people!

Beer enthusiasts, influencers and journalists look forward to the release of Estrella’s new brand film every year, and this year’s launch in May was no exception.

The film, featuring none other than Game of Thrones star Peter Dinklage, was supported by a huge media campaign with ads on TV, social media, billboards and buses across the UK.

Here are the highlights:

  • More than 5 million people have seen the ads (that’s 62% of the population and double the number of people who watched England vs. Sweden in the World Cup!!!)
  • Over 21 million people went on to watch the full brand film, either on YouTube or via the Estrella Damm website.
  • 21 million people saw the ads at least 3 times.
  • Target customers talked about Estrella more than any other drinks brand between April and June (that’s 21% share of voice with Thatcher’s, in second place, at 8%!)
  • The YouTube homepage banner was displayed 75 million times in 24 hours.

It’s great to see how much we’ve increased the brand’s awareness since acquiring it last year!

Still not seen it? Check out the full film here.

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