Urban makeover

Taverns pub The Moreton Arms has reopened after an extensive refurb – unveiling the first of our new-look Urban sites!

The Moreton Arms in Wolverhampton has been transformed thanks to an 11-week revamp. It’s the first of many Urban pubs that’ll undergo a similar refurb over the next year or so, known as ‘Urban 2.0’.

After lots of consumer research, Urban’s Format Leadership Team has worked hard to pair back the previously bold and quirky design to meet customers’ changing needs. It’s now all about creating a more independent feel, based on timeless classics with an ‘urban twist’.

Internally the pub’s had a full makeover with a brand new colour scheme, furniture, lighting, curtains and artwork. The bar’s been extended too, creating loads more space to enjoy drinks with family or friends in this community pub.

But that’s not all! The beer garden’s also been transformed. The spacious, Scandinavian-style patio now has long wooden benches and tables, comfortable seating and a sturdy cover (great for the unpredictable British weather!), and there’s a new play area for the kids.

Take a look here and let us know what you think of the new design in the comments below.

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