The MIDAS touch

We think our fab kids’ menu at Generous George is one of the best out there. And, we have four years of proof – after the menu won again this year at the Menu Innovation and Development (MIDAS) Awards.

The MIDAS Awards recognise the UK’s talented menu development teams and chefs.

“It means a huge amount to us to win again,” said Tessa Douglas, Food Development Manager – Destination. “Many of our customers judge us by the food offer we have for their children. A family meal is a big purchase on their part, which is why we make sure we get it right.

“We’re a small team that works really hard to support food development across all our menus. I’m very proud of everything the team does and this is massively well-deserved recognition.”

“We try to appeal to both parents and kids with fun, healthy and great value meals to choose from,” added Tessa, “Putting healthy food in the menu – like hidden cauliflower in our pizza! – doesn’t have to mean higher prices.”

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