ON YOUR BIKE WITH BRAKSPEAR

Never mind Boris bikes, you can now pick up a Brakspear bike for a tour of Oxford!

Brakspear is sponsoring a new cycle hire initiative in Oxford city centre. Ten Brakspear-branded bicycles are now available to hire under a clever new keyless scheme run by local firm Bainton Bikes. The bikes can be collected and dropped off at key locations around the city, including the railway station and Oxford’s famous Ashmolean and Pitt Rivers museums – and they can be unlocked and relocked using a mobile phone app; 24 hours a day, seven days a week.

Oxford is one of the most cycle-orientated cities in the country. Alison Butler, Assistant Brand Manager, said: “To see the bikes with their prominent branding in and around the city will reinforce the message that Brakspear is ‘The Oxfordshire Beer’.”

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